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About Us

About Nuoer

Shandong Nuoer Biological Technology Co., Ltd., established in 2011, is a modern high-tech enterprise integrating the research and development, production, marketing, and service of polyacrylamide, superabsorbent resin, acrylamide, and acrylic acid products. The company currently has an annual production capacity of 500,000 tons of polyacrylamide, 200,000 tons of polyacrylamide emulsion, 560,000 tons of superabsorbent resin, 300,000 tons of acrylamide, and 100,000 tons of acrylic acid. Its products are mainly sold to more than 60 countries and regions worldwide, supported by a global sales network and after-sales service system.

Guided by the mission of "achieving customer success and creating value," the company is deeply committed to expanding its presence in both domestic and international markets, striving tirelessly to realize its vision of "manufacturing perfect products and building the global leading brand." We warmly welcome friends from all sectors of society to visit and offer guidance, and look forward to joining hands with like-minded partners to create a brighter future together.

Corporate Vision

Manufacture perfect products,
build the global leading brand.

Corporate Mission

Achieve customer success,
create value.

Corporate Culture

  • Corporate Mission

    Achieving Customer Success, Creating Value
    ——A profound answer to the fundamental question: "Why does the company exist?"

    "Achieving customer success" is the original purpose of our mission. We remain customer-centric, leveraging cutting-edge technology and customized solutions to help customers overcome bottlenecks and achieve their goals. We regard our customers’ success as the ultimate meaning of our existence.

    "Creating value" is the core measure of our actions. We are committed to delivering diverse value: functionally, by solving production challenges, improving efficiency, and reducing costs; emotionally, by building trust through professional service, making customers feel secure and respected; and socially, by promoting green development and supporting customers in fulfilling their environmental responsibilities and sustainability goals.

    As a trusted long-term partner, Nuoer integrates this mission into every innovation and service, driving industry advancement, growing together with our customers, and forging irreplaceable collaborative value.

  • Corporate Vision

    Manufacturing Perfect Products, Building the global leading brand

    Rooted in the principle of "manufacturing perfect products," we uphold the essence of manufacturing by defining product value through the highest standards: pursuing exceptional quality in reliability, durability, and safety, and delivering an ultimate experience that combines functionality, ease of use, and innovation. Guided by the belief that "there is no best, only better," we continuously improve to exceed customer expectations, allowing "perfection" to be validated by the market and our users.

    With the goal of "building the global leading brand," we proactively expand into global markets, striving for comprehensive leadership in market share, brand recognition, and reputation. We aim to become the standard-setter in the industry and the benchmark others aspire to follow. As a pioneer in oilfield chemicals, mineral processing, papermaking, water treatment additives, and superabsorbent resin, Nuoer Group will leverage technological breakthroughs and unwavering commitment to quality to continuously deliver irreplaceable value to customers worldwide, forging a trusted, world-class international brand.

  • Enterprise Core Values

    Customer-Centric
    Continuously Cultivating Talent
    Continuous Innovation
    Self-Reflection and Self-Criticism
    Effort Beyond Anyone Else's
    Integrity, Altruism, Care, and Gratitude

Development History

2011~2013
2014~2016
2017~2019
2020~2022
2023 present

2011

  • In 2011, the company signed a factory construction agreement with Dongying Port Economic Development Zone, investing in the construction of a new industrial park spanning 400,000 square meters, and officially registered the establishment of "Shandong Nuoer Biological Technology Co., Ltd."
  • In 2011, the R&D Center was officially established, aiming to build a top-tier industry research team, laying a solid foundation for Nuoer’s future growth and development.
  • In 2011, the preparation method of red mud settling flocculant won the Special Gold Award at the China Patent Invention and Technology Fair.

2012

  • In February 2012, the Dongying Port Economic Development Zone held the groundbreaking ceremony for key spring projects of 2012, marking the official start of construction for the Nuoer Bio-Industrial Park.
  • In 2012, Nuoer officially entered the superabsorbent resin field, ushering in a new era of dual-track development.
  • The "Ultra-High Molecular Weight Cationic Polyacrylamide Project" was included in the National Torch Program; the company launched low-cost, high-viscosity anionic products and anionic products with medium-low hydrolysis degree. In the same year, it received the "2012 Paper Chemicals Outstanding Product Award".
  • Guangdong office was established, obtained import-export business license, and began entering large end-user markets and foreign trade markets.

2013

  • In 2013, Nuoer Bio completed the construction of its first production line—the eastern line for superabsorbent resin—and successfully developed and launched its first SAP product, NR-760. In the same year, the PAM and acrylamide workshops were successively constructed and put into operation.
  • In November 2013, the Petroleum Business Division was established, marking the company’s strategic expansion into the petroleum sector.
  • In 2013, the office building and dormitory building of Nuoer Bio were topped out, and the Group’s Research Building was completed. The provincial key laboratory provided strong scientific and technological support for Nuoer’s sustainable development.
  • From 2011 to 2013, the company was consecutively recognized for three years as an "Outstanding Supplier of Paper Chemicals" and a "Satisfactory Equipment Brand among One Hundred Wastewater Treatment Plants".

2014

  • 2014 marked the inaugural year of rapid growth in the company’s overseas business, with the establishment of multiple overseas offices, signaling Nuoer's entry onto the international stage.
  • In 2014, the PAM Oilfield Division was established.
  • On April 15, 2014, the 15th of each month was officially designated as Nuoer Innovation Day.
  • In 2014, the high-temperature alumina ore emulsion was successfully developed, filling a critical market gap for high-temperature mining applications.
  • In 2014, the company obtained ISO9001 quality management system and ISO14001 environmental management system certifications. In the same year, it was recognized as a leading enterprise in polyacrylamide, honored as a "Science and Technology Enterprise," awarded the title of "Consumer-Trustworthy Brand," recognized as an "Advanced Unit in Project Construction 2013," and received accolades such as "Most Promising Enterprise," among other honors.

2015

  • In 2015, the first Nuoer Innovation Conference was held, gradually establishing an innovation-driven development model. In September, the SAP Application Innovation Center was established, launching three new products: NR108, NR770, and NR765.
  • In 2015, Nuoer was recognized as a National High-Tech Enterprise and honored as the "Chairman Unit of the National Functional Polymer Industry Committee" and the "Industrial Base for Polyacrylamide and Superabsorbent Resin," among other accolades.
  • The company began implementing a business unit system and introduced audit and cross-functional accountability management, significantly enhancing overall management efficiency.
  • In 2015, the successful development of cationic emulsion series and drilling fluid thickeners filled critical gaps in the company’s market offerings; the hyperbranched polyacrylamide potassium salt product entered the oilfield market.

2016

  • In 2016, SAP product development achieved significant breakthroughs, with a completely upgraded formula receiving strong positive feedback from the market. In the same year, the company further enhanced its management and operations with the launch of the TPM (Total Productive Maintenance) program, the implementation of a mentorship ("master-apprentice") system, and the promotion of *Kyocera Philosophy*.
  • In the same year, Nuoer made its debut at major international exhibitions, including the China International Petroleum & Petrochemical Technology and Equipment Exhibition and the GPS International Petroleum Exhibition in Calgary, Canada, launching a series of oil displacement products. Strategic collaborations were established with the Blue Point Environmental Industry Alliance and mining giant BHP, opening new doors to international markets.
  • In 2016, the Water Solutions Business Unit was established.

2017

  • PAM annual sales surpassed 100,000 tons, and with strong sales and production capabilities, Nuoer became a leading enterprise in China’s polyacrylamide industry.
  • In 2017, the company entered the hygiene products market, marking the official formation of Nuoer’s third industrial chain beyond the PAM/SAP fields. In the same year, Nuoer successfully joined the China National Offshore Oil Corporation (CNOOC) supplier network, gaining access to the major state-owned oil companies known as the "Big Three Oil" firms.
  • In 2017, the Canada office was established, and a strategic partnership was formed with India’s Cairn. Nuoer won a major three-year project worth 1 billion RMB, significantly boosting its international recognition.
  • In October 2017, the first *Kyocera Philosophy* speech contest was organized, marking the beginning of broader dissemination of Kyocera culture within the company.
  • In 2017, Nuoer was honored with the titles of "Shandong Provincial Well-Known Trademark," "Polyacrylamide Industry Leader," and "China’s Most Valuable Water Treatment Consumables Brand 2017–2018."

2018

  • In 2018, Nuoer Bio achieved mass production of acrylic acid, enabling self-sufficiency in raw materials and establishing a new ecosystem of integrated full-industry-chain operations.
  • In 2018, the Amoeba management model, points-based management system, filial piety subsidies, and altruism practices were successively implemented, marking the beginning of a new era of management transformation at Nuoer.
  • In 2018, Nuoer Bio was selected into the Chinese Academy of Sciences' Inclusive Innovation Program, becoming an enterprise contributing patents to the program’s patent pool.

2019

  • In 2019, SAP market sales experienced explosive growth, with annual sales surpassing 100,000 tons, establishing Nuoer as the leading domestic enterprise in the superabsorbent resin industry. With both of its core industrial chains now ranking at the top of their respective sectors, Nuoer achieved industry-leading positions in both PAM and SAP. In the same year, the "China Top 100 Fine Chemical Enterprises" list was released, with Nuoer Group ranked 43rd.
  • In 2019, Nuoer successfully joined Sinopec’s Shengli Oilfield supplier network, becoming a Class A supplier—an important milestone following its earlier inclusion into CNOOC, further solidifying its presence in China’s major state-owned oil companies.
  • In 2019, Nuoer established the Ruofeng Laboratory, dedicated to research and innovation in hygiene products. In August, Qingdao Huizhi Petroleum Technology Co., Ltd. was founded, focusing on technological R&D and innovative applications in the petroleum sector. The PAM Papermaking Business Unit was also established. Meanwhile, SAP launched its AB Service, offering customers additional value-added services.

2020

  • 2020 was a year of overcoming challenges together. Despite the impact of the COVID-19 pandemic, Nuoer maintained steady growth without disruption to its development rhythm. While international sales faced obstacles, Nuoer rose against the odds to achieve continued stability and progress. During the pandemic, the company donated over 500,000 RMB worth of feminine hygiene products to Huanggang, Hubei Province, demonstrating Nuoer’s social responsibility and commitment.
  • Nuoer successfully joined China National Petroleum Corporation (CNPC) as a Class A supplier, completing its inclusion into all three major state-owned oil companies—the "Big Three Oil" network.
  • In April 2020, the 9th of each month was designated as "Systems and Processes Day," marking a significant step forward in advancing institutionalized and standardized enterprise management.
  • In May 2020, the inaugural issue of *Nuoer People* was published, and the corporate culture community was launched—marking the first step in Nuoer’s systematic cultural development. In July, the core values of Nuoer Group were revised and finalized, achieving a high degree of alignment and unity, providing a strong guiding force for Nuoer to shape its future.

2021

  • 2021年，新产业园区亮相东营市春季重大项目集中开工仪式，项目占地800余亩，投资62亿元，该项目的开工投建将形成原油-丙烯-丙烯腈及丙烯酸完整的产业链条。
  • 2021年荣获“东营市30强企业”称号。
  • 2021年中南大学“诺尔生物奖学金”颁奖。

2022

  • Nuoer Bio was honored with the title of "Shandong Provincial Well-Known Brand";
  • Ranked consecutively for three years on the "China Top 100 Fine Chemical Enterprises" list.
  • Nuoer Bio continues to actively support public welfare initiatives, donating 5 million RMB to the Beijing Normal University Dongying Experimental School in Xianhe Town, and making contributions to Rongzhuang Village and Guangrao No.1 High School for hometown development. In addition, Nuoer Bio established the "China University of Petroleum–Nuoer Bio Scholarship."

2023

  • In 2023, Nuoer Group held its 2023 Strategic Development Conference themed "Building Systems, Strengthening Strategy, Planning for Growth." The Group elevated system construction to a strategic level, laying a solid foundation for the comprehensive development of a century-old enterprise.
  • In 2023, Nuoer was listed on the Top 100 Enterprises List at the China Environmental Protection Expo (IE expo China).
  • In 2023, Nuoer Bio signed a strategic cooperation agreement with Southwest Petroleum University and established the "Nuoer Bio Scholarship and Financial Aid Program" (Scholarship and Financial Aid Program).

2024

  • The first-phase projects for polyacrylamide, superabsorbent resin, and acrylamide in the new industrial park were commissioned and passed final acceptance.
  • Groundbreaking ceremony held for the 200,000-ton acrylic acid and 40,000-ton acrylate project, the 44,000-ton temperature- and salt-resistant anionic monomer project, and the second-phase superabsorbent resin project.
  • The Papermaking Business Unit successfully secured the order for the world’s highest-capacity single paper machine.
  • Nuoer Bio won the First Prize of the Shandong Provincial Technology Invention Award.
  • Honored with the national title of "Specialized, Refined, Distinctive, and Innovative 'Little Giant' Enterprise".
  • Awarded "Outstanding Supplier of the Year" by Kimberly-Clark China.

2025

A New Starting Point – Sailing Toward the Horizon

service idea

Customer-Centric: Building a Global Marketing Network

  • A Customer-Centric Philosophy

We uphold a customer-centric philosophy, treating every customer with respect and enthusiasm, and proactively delivering high-quality products and services. By consistently thinking from the customer’s perspective and offering timely, diverse support, we respond effectively to their needs, help them create value, and earn their trust through sincerity and professionalism.

  • High-Quality Products · A Solid Foundation

With a commitment to excellence, we craft reliable, trustworthy products that provide a strong foundation for meeting your specific needs.

  • Timely Response · Mission Guaranteed

Rapid response and efficient action ensure that every need you have receives strong support when it matters most.

  • Exclusive "B Service" · Deep Empowerment

Your goals are our mission. We offer customized solutions and differentiated services tailored precisely to your unique challenges.


—— Your success is our enduring pursuit.

 

From high-quality products to comprehensive services, Nuoer Bio focuses on the delivery of value across the entire supply chain.

Marketing Network

  • Domestic Market: Nationwide Coverage, Diverse Collaboration, Customized Services, Value-Added Support, High Mobility, 24/7 Availability

Leveraging 32 company offices across China, we have built a comprehensive service network covering key regions including Beijing, Shandong, Guangdong, Guangxi, Fujian, Zhejiang, Jiangsu, Hubei, Sichuan, Henan, Hebei, Inner Mongolia, Shanxi, Shaanxi, Xinjiang, and Heilongjiang. Focused on customer needs, we deliver end-to-end support—from flexible cooperation models to customized and value-added services—through efficient response and agile resource allocation. With over 200 professional sales and service personnel on standby around the clock, we ensure a "24-hour high-mobility service" experience.

  • Global Network: Global Reach, Local Presence, Always On

Rooted in China and expanding globally, our products are now sold in more than 60 countries and regions worldwide, supported by a global sales and after-sales service network. We have established sales subsidiaries in India, Australia, Canada, and Indonesia, and have set up overseas offices in Russia, the United States, Brazil, Chile, Vietnam, Pakistan, and Saudi Arabia. This localized global presence enables us to deliver timely, responsive, and tailored support—anytime, anywhere.

Canada

America

Brazil

Chile

Russia

China

Indonesia

Vietnam

Australia

India

Pakistan

Saudi Arabia

Technical Support

Serving Customers
Online Consultation
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